New goods from the fam at 10 Deep. It's finally starting to cool down out here in AZ and we're beginning to receive more jackets, hoodies, long-sleeve tee's, etc. 10 Deep's cut & sew line is on point and these pieces are sure to move fast so get at us!

Honey Magazine interview the one and only Ms. Annie Basulto regarding her passion for the business, her drive to succeed, and what it feels like to know you make some of the hottest pieces in the women's accessory game.

I really love accessories. I don’t really know where it came from. My parents are big collectors of stuff so I was always used to going to flea markets and looking at things. It was always fun to look through stuff and find that thing you like in the bottom of a barrel. One of my favorite things to do was, from junior high school on I would go to Wet Seal and go crazy in their accessories section. I would buy sh*t that I’d never wear. I really had an obsession. Plus, jewelry is fun. It’s open. You don’t have to worry about seasons, going out of style and all that annoying talk.

For anyone that wants to pursue a passion, do whatever makes you happy. I wasn’t happy, and if you’re not happy in one place it’s going to trickle down to everything else in your life. Make a change, and if you really want to do something different then work on it, figure it out and just try to do it. Owning your own business is going to be the thing of the future. If you can make money off of it then study it and figure it out because in the end, it will be a great payoff.

Well said, Annie!

Head over to the Honey Mag for the rest of the interview

Hellz comes correct with their Fall II Collection "Midnight Riders" and Me-Phi has got you covered. Per the lady geniuses themselves:

We are super excited and very pleased to present the collection ‘Midnight Riders,’ photographed by Brooke Nipar for our Fall 2009 2nd Delivery. By utilizing dark themes found in the iconic 80’s flick ‘Mad Max’, ‘Midnight Riders’ aims to represent the ideology of the subversive in not only fact and fiction, but fashion as well.

LOL. Pure comedy.

Hellz Fall II collection 'Midnight Riders' just hit the racks at Me-Phi. Stay tuned for pics!





Pssssssssst! We didn't forget about the fellas! New 10 Deep fresh from the shrink wrap and ready to be worn.

If any of you follow us on Twitter or Facebook you will receive 15% off any purchase between now and October 17th. If you follow us on both sites then you get 25% off! The sale applies to everything in the store and is also good for phone orders.

The homie Curtis just dropped off some tee's and fitteds from his company All Nice. Included are some re-releases as well as a couple new designs. Me Phi would also like to say congrats to Curt for being picked up by Karmaloop and expanding his brand. You can see more from All Nice at www.beallnice.com.