The NBA made the savvy move to use Kanye's "Amazing" as the official song of the 2009 NBA Playoffs. They released this commercial/mash-up showing memorable moments from past Playoff appearances of this year's contenders and set to Ye's drums. 

This is a less obvious anthem than some of his past songs ('Can't Tell Me Nothin'' for example) but the steady insistent beat combined with the determination in his voice and lyrics makes it the perfect fit for the Playoff Campaign.