Instant Classic

Posted by Derek on June-14-2010

The Hundreds release their All Black Classic Adam Fitted to select retailers

C Fitted

Posted by Derek on June-12-2010

New Hats from the Crooks


Posted by Derek on June-16-2010

Deadline and Diamond collab available at Me Phi

5.29.2010 Part II

Posted by Derek on June-07-2010

Part II of MePhi x Regne Presents Dom Kennedy

Lady Crooks

Posted by Derek on June-05-2010

Crooks Sum 10 for the ladies now available at Me Phi

Parental Advisory

Posted by Derek on July-01-2010

10 Deep Summer 2010 brings some Brooklyn Style to MePhi

Hellz Bellz Gettin Some Love

Posted by Mazeratie On Saturday, January 24, 2009

The masses are slowly but surely catching on - Hellz Bellz is the ish. Recently, Persona Magazine caught up with creator Lainie Alabaza and got her to spill some of her inspirations and aspirations for the line. From their website:

Contrary to popular belief not every girl is, well, a girly girl when it comes to fashion! Though on average it would seem like the fashion industry has a decent handle on what it takes to satisfy ladies clothing needs, sometimes certain voids are left unfulfilled. With street wear being one of the fastest growing sects in fashion, it was a matter of time before the evolution of ladies apparel took center stage. Making a personal mission out of killing the early design format that many street wear brands use for ladies apparel, Hellz Bellz founder/creative director, Lanie Alabaze, designs are to street wear what Rosey the Rivitor was to feminism. 

I couldn't agree more. Unicorns and rainbows are awesome, but I don't always want them blazoned across my chest in all their bedazzled splendor. Click the link for the rest of the interview.

pic courtesy of Hellz Bellz Lookbook 08

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