The word "Epic" is misused constantly but it's really the only thing I could think of when I saw the crowd at this concert. Hov brings out Kanye to do "Run This Town" in front of what looks like a small continent.

Jay Z and Alicia Keys hit up Yankee Stadium to perform 'Empire State of Mind' live for Game 2 of the World Series.



And I'm thoroughly convinced that this ish was the extra fuel in the Yankee tank during Game 2.

Now - I rep Jersey because that's where I was raised, but I was born in Center City Philadelphia so you know who I was silently crying for when one of my friends was posting 'Who's Your Daddy?!?!?!" all over Facebook last night.


Where's OUR theme song, Philadelphia? Call up Journey and their Steve Perry v2.0 so we can blast 'em with some 'Eye of the Tiger' SOMETHING.


It's either that or I avoid all forms of social networking until this thing is over.

This is my ish right now.  The song is a banger and the video is on point.  

We're back in AZ....... thankfully in one piece and with no Hangover like stories to speak of.  The weekend was fun as always and we want to thank everyone who made it possible.  Big shout out to our boy JJ and the Maloofs for hooking up the box for Hov's concert and to Jesse and Cy for the BBQ/fireworks show and for taking care of us at XS and Drais.  I got a lil bit of footage from Jay's performance..... not too much tho b/c holding the camera starts to irritate me while I'm trying to enjoy the show.  Btw, he did a verse from the Blueprint 3 intro....... and he went in!  Unfortunately my easily irritated self had put my camera away so you'll just have to take my word for it.  There were a couple other well known peeps in the building as well - Rihanna was in a box near ours rockin out and Lebron was on stage.  Check him out at the 1:41 mark - dude knew EVERY word to EVERY song.

We're getting ready to fly out to Vegas for the 4th so we can catch Hov in concert at the Palms and enjoy the holiday weekend.  The blog will prob be neglected but I promise to post updates as soon as we make it back.  The store will be up and running on Friday and Sunday but we'll be closed Saturday so everyone can enjoy their 4th of July.  Have fun and be careful this weekend! 

New Bobby Fresh just dropped and we got the Biggie Tee in two colorways.......also added the black Addicted to Fresh Tee since the white sold out so fast.  Btw, if you haven't seen Notorious yet check it out - it's def worth your time and the $10.

Jay Z ( with Santo Gold on the hook) has put out another NYC anthem. Check the video directed by Evan Roth below -- it's definitely a good look, and it fits the track perfectly.