Contrary to popular belief not every girl is, well, a girly girl when it comes to fashion! Though on average it would seem like the fashion industry has a decent handle on what it takes to satisfy ladies clothing needs, sometimes certain voids are left unfulfilled. With street wear being one of the fastest growing sects in fashion, it was a matter of time before the evolution of ladies apparel took center stage. Making a personal mission out of killing the early design format that many street wear brands use for ladies apparel, Hellz Bellz founder/creative director, Lanie Alabaze, designs are to street wear what Rosey the Rivitor was to feminism.